Brief Introduction

Asia Pacific Hotel Association(abbreviation for APHA) is a member of World Tourism Organization which is jointly promoted by famous multinational hotels groups, high star hotels and well-known food & beverage enterprises within the Asia-Pacific region. Based in Hong Kong, APHA is a bridge for communication between hotels and catering enterprises in Asia-Pacific region aiming at calling for the unity of hotels and catering industry for better development and to establish a platform of communication, information, friendship and business opportunities. In partnership with government force and nongovernmental efforts, APHA continues to enhance the sustainable growth, enhancement of value and quality.

Research

APHA concentrates on the statistics, analysis and forecasting of hotel and catering industry and submits reports with in-depth research on hotel & catering industry development, market operation, advanced technology, management innovation.

Communication

Offer advertising and promotion service for members by using a series means of marketing and public relations (like website, magazine and E-journal).

Network

Expanding and infiltrating target market by various large-scale events held by APHA annually (like regional industrial annual meeting, summit and forum).

Experience

According to members' requirement, APHA is in the position to integrate governmental and industrial resources to form panel of experts, which will on-site visit to provide further consultation for member's normal operation, marketing and sustainable development.

Exchange

With its vast network and regional advantage, APHA secretariat offers service for members to visit each other and human resources exchange.

简 介

亚太酒店协会（Asia Pacific Hotel Association，缩写：APHA）是世界旅游组织成员机构，由亚太地区的著名跨国酒店集团、高星级酒店、知名餐饮企业联合发起，总部设在香港，是亚太地区酒店与餐饮企业沟通的桥梁和纽带。APHA的宗旨是号召亚太区酒店及餐饮业联合起来，共促行业发展，共建平等交流、互通信息、共享商机的高端平台。APHA将集合各地政府及民间的力量，不断推动亚太区饭店业的可持续增长、价值和品质的提升。

研究

APHA专注于酒店与餐饮业的统计、分析和预测，深度研究行业发展、市场运行、技术进步、管理创新等方面的情况，并提供相关报告。

传播

运用一系列强有力的市场营销和公关手段（如：网站、杂志和电子刊物等）为会员提供品牌宣传服务。

网络

通过APHA每年举办的各类大型活动（例如区域内行业年会、峰会及论坛等），向特定的目标市场推广和渗透。

经验

根据会员的要求，APHA可整合政府及行业资源，组成专家特别工作小组，实地考察并提供咨询，为会员的日常运营、市场营销和可持续发展等提供专业建议和指导。

交流

借助庞大的网络及区域优势，APHA秘书处可为各地的会员互相参观考察以及人才交流提供协调服务等。